The Automotive "Freedom" Pitch vs. Reality
“Freedom!” That’s the word they use, isn’t it? The siren song of the automobile. “The open road awaits! Feel the wind in your hair!” (assuming you can afford the convertible upgrade and also enjoy the sensation of small rocks pelting your face). “Nothing to hold you back!” Except, you know, car payments. And insurance premiums that can rival those car payments, especially if you’re unlucky enough to be young or, heaven forbid, male. And maintenance costs that mysteriously balloon right after the warranty expires, because of course they do. But after all that glorious financial preamble, then we’re ready for our freedom! Right? Vroom vroom! Let’s hit the… wait. Where are we going? And more importantly… where will we park? And how much will that little slice of asphalt nirvana cost us? And… did we remember where we parked? Because finding it later might require a minor archeological expedition. The automobile proposes to offer freedom, no doubt. But the more you think about it, the more you realize this “freedom” is a peculiar beast indeed, a strange and expensive liberation that seems to come with an awfully long list of… obligations.
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